GMV means Gross Merchandise Value. It is the total value of all goods sold through a business, platform, or marketplace before subtracting things like returns, discounts, or fees.
People usually use GMV to measure how much sales activity a company is handling. For example, online marketplaces and e-commerce businesses often talk about GMV to show the overall size of their business, even if they do not keep all of that money themselves.
Meaning & Usage
GMV is a common business term in online selling. It helps show the total value of products sold over a certain period, such as a day, month, or year. It is often used by companies like e-commerce platforms, delivery apps, and marketplaces.
Examples
If a website sells 100 items at $20 each, the GMV is $2,000. If some items are later returned, that is usually not included in the GMV number.
Context / Common Use
GMV is useful for understanding business growth and sales volume. However, it does not show profit, because it does not subtract costs, refunds, or platform fees.
Is GMV the same as revenue?
No. GMV is the total value of sales, while revenue is the money a company actually earns after fees, returns, and other adjustments.
Why do companies talk about GMV?
Companies use GMV to show how active their marketplace is and how much business is flowing through the platform.
Where is GMV used most often?
GMV is used most often in e-commerce, online marketplaces, and delivery or retail platforms.
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