CMP usually means cost per mille, which is a marketing term for the cost of 1,000 ad impressions. In simple English, it tells you how much you pay for your ad to be shown 1,000 times.
People use CMP mostly in advertising and marketing, especially when talking about online ads. It helps businesses compare ad costs and understand how expensive it is to get their message seen by a large audience.
Meaning & Usage
CMP is used to measure ad pricing based on views, not clicks or sales. If an ad has a CMP of $5, that means the advertiser pays $5 for every 1,000 times the ad appears.
Examples
A company running banner ads may look at CMP to see which website gives the best value. A lower CMP usually means cheaper exposure.
Context / Common Use
You’ll most often see CMP in digital marketing reports, ad campaigns, and media buying discussions. It is a common way to talk about reach and visibility.
What does CMP stand for?
CMP commonly stands for cost per mille in advertising, meaning cost per 1,000 impressions.
Where is CMP used?
CMP is used in online advertising, marketing reports, and ad pricing discussions.
Is CMP the same as CPC?
No. CMP is based on impressions, while CPC means cost per click.
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